Businesses are relying increasingly on information for success and competitiveness: alongside labour, raw materials and capital, information has become the fourth essential element of success.
If successfully acquired and properly managed, information can be used effectively to increase staff skills, make better decisions, achieve gains in productivity, open up new areas of business and gain a strategic advantage over the competition.
Access to up-to-date information is of strategic importance to all businesses, not information systems or large enterprises with dedicated information departments, it is equally important to small and medium-sized companies.
Yet the sheer scale of information poses the problem of keeping up-to-date with all the existing sources - at national level and to a much greater extent, at European and international level.
An independent information professional saves you time and money by allowing you to focus on what it is that you do best: running your company or organization, making sales, making decisions, and creating your product.
Don't spend your valuable time looking for crucial information - spend your time USING the information.
Skilled information professionals are making the difference every day in the speed, relevance, and accuracy of research projects that meet business, industry, government, nonprofit, and other needs.
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